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GCCC Strategic Communication Management Professional Sample Questions:

Question 1

A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A. Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
B. Aggressively push back against criticism.
C. Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D. Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

Question 2

A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A. Cultural and language differences which may exist across the 12 countries
B. The generation gap, since most new employees are younger than senior management
C. Geographical spread resulting in reaching people in many different countries, all using different technology platforms
D. Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment

Question 3

In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A. Consistently positive media coverage.
B. They understand what to say and when.
C. Better media relationships.
D. Confidence is enhanced.

Question 4

A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A. providing weekly statements to explain why the changes are necessary.
B. holding face-to-face meetings to create open conversation.
C. conducting quarterly surveys to monitor their opinions.
D. writing position papers to justify the changes.

Question 5

Which objectives are MOST important when developing a communication strategy?

A. Specific, measurable, attainable, relevant, and time-sensitive
B. Safe, measurable, actionable, relevant, and targeted
C. Strategic, memorable, attainable, and task-oriented
D. Substantial, marketable, actionable, and time-sensitive

Solutions: