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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

Question 1

A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A. In the Collection's properties.
B. In the offer's Eligibility Rules.
C. In the Decision's ranking criteria.
D. In the offer's Placement settings.

Question 2

An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A. Split
B. Exclude
C. Audience
D. Enrich

Question 3

An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A. An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.
B. An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
C. Two 'Email' activities, with the second one having a scheduled send time.
D. A 'Condition' activity to check the departure time, followed by two 'Email' activities.

Question 4

A retail marketing strategist is designing a "flash sale" journey. The journey is triggered by a "FlashSale_Started" business event, which contains the sale's end time in its payload. They want to send a "Last Chance" reminder email exactly 1 hour before the sale ends.
How should they configure the timing for this "Last Chance" email within the journey?

A. Use a 'Wait' activity that is configured to pause until a specific date and time, calculated using an expression that subtracts one hour from the end time provided in the triggering event's payload.
B. Use a 'Reaction' activity with a timeout equal to the sale's duration minus one hour.
C. Use a 'Condition' activity to check the current time against the event's end time.
D. Use a 'Wait' activity with a fixed duration calculated manually before the journey starts.

Question 5

An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A. Nothing. The offer will be added automatically without any changes.
B. Manually edit the "Welcome Offers" collection and add the new offer.
C. Re-publish the collection to force it to refresh its contents.
D. Edit the new offer's properties and set its `category` attribute to "Welcome".

Solutions: